Perelik is a brand with a long tradition in crafting premium cured meats.

For this project, we were tasked with delivering a full-scale VFX environment for a TV commercial. The main challenge was to balance the surrealism of the storytelling with the required realism for the natural environment. The original footage was shot entirely on green screen, so our work included extensive keying, environment design, 3D integration, lighting recreation, and heavy compositing, to create the illusion of the actors flying high in the skies.

Special attention was given to realism, atmosphere, and texture to preserve the warmth and authentic character associated with the Perelik brand.